ETHOS

inspired by the heart

John’s life and work are informed by his personal aim to help create a better world, inspired by the heart and guided by high quality thinking.

Personally, John is committed to:

  • absolute honesty
  • profound compassion
  • total commitment
  • opportunity equality
  • intellectual rigour
Professionally, John is committed to:

  • objective thinking – free of subjectivity
  • critical thinking – questioning everything
  • lateral thinking – seeking superior alternatives
  • focusing on outputs ahead of inputs
  • near enough is almost never good enough