ETHOS

inspired by the heart

John’s ethos in terms of marketing is simple:

  • Maximising returns is better served by ethical marketing that is guided by objective, critical and lateral thinking

Personally, John is committed to:

  • absolute honesty
  • profound compassion
  • total commitment
  • opportunity equality
  • intellectual rigour

Professionally, John is committed to:

  • objective thinking – free of subjectivity
  • critical thinking – questioning everything
  • lateral thinking – seeking superior alternatives
  • focusing on outputs ahead of inputs
  • near enough is almost never good enough