ETHOS

inspired by the heart

John’s life and work are informed by his personal ethos: to help create a better world, inspired by the heart and guided by objective, critical, and lateral thinking.

In working with clients, John’s objectives include:

  • performance maximisation
  • value maximisation
  • realisation of potential

Personally, John believes in:

  • absolute honesty
  • profound compassion
  • total commitment
  • opportunity equality
  • intellectual rigour

Professionally, John believes in:

  • objective thinking – free of subjectivity
  • critical thinking – questioning everything
  • lateral thinking – seeking superior alternatives
  • focusing on outputs ahead of inputs
  • near enough is almost never good enough