is it ethical? do ethics matter?

3 points about ethical marketing You only have to watch an episode of THE CHECHOUT on ABC to appreciate why many people view marketing as an unethical practice. Ask yourself, as indeed the viewers of THE CHECKOUT are asked to do: Is it ethical to sell fast food with no food value but very high […]

3 points about ethical marketing You only have to watch an episode of THE CHECHOUT on ABC to appreciate why many people view marketing as an unethical practice. Ask yourself, as indeed the viewers of THE CHECKOUT are asked to do: Is it ethical to sell fast food with no food value but very high calories to fat children? Is it ethical to sell vitamins that do nothing at all except enrich urine? Is it ethical to suggest that bacon is GLUTEN FREE when there is no gluten in bacon? Certainly it is ethical to make fast food available to kids, but should we promote it? It is surely fair enough to sell vitamins but is it unethical to claim non-existent benefits It is for most ethical to sell and consume bacon, but is it ethical to claim that the bacon has an added benefit that is not relevant since…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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