create and leverage a sense of obligation

2000% increase in sales after free sample This is the seventh of 20 daily THOUGHTS examining emotions in marketing.It might seem entirely irrational, but human beings are not rational beings. Indeed, up to 80% of all human decisions are made almost entirely without rational input and many of the other 20% are influenced by emotions […]

2000% increase in sales after free sample This is the seventh of 20 daily THOUGHTS examining emotions in marketing.It might seem entirely irrational, but human beings are not rational beings. Indeed, up to 80% of all human decisions are made almost entirely without rational input and many of the other 20% are influenced by emotions – often despite us thinking that we are being very rational. A significant emotional driver of consumer behaviour is ‘obligation’ – where the consumer feels an obligation to make a purchase, such as in the case of a child selling a school raffle ticket, a disabled person selling badges to raise money for their cause, a friend starting in a new job, or responding to positive behaviour towards them. The latter is often referred to as ‘reciprocity’. One US study found that giving away free samples of a product can generate almost immediate sales –…

New here?

Be the first to read the full article and get unlimited news access and insights!
No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE