$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Most of us use the sharing economy. Most consumers in 2018 have used: Air BNB Uber Air Tasker Rate Setter Freelancer Spacer If we have not used these, we […]

$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Most of us use the sharing economy. Most consumers in 2018 have used: Air BNB Uber Air Tasker Rate Setter Freelancer Spacer If we have not used these, we have used one of the other thousands of sharing economy businesses we have access to by way of a range of websites and Apps. The sharing economy is booming, and with good reason. The sharing economy, or more specifically sharing economy businesses: Play into the increasing concerns about sustainability Generally, utilise under-utilised resources The empowerment of consumers Plays into the increasing concerns about big business In addition, many sharing economy businesses, like AirBNB can be developed at a fraction of the cost of a traditional business. In 2017, Air BNB was valued at US$31 billion…