82% multiscreen

ensure your site is right on all devices Some 89% of consumers say that they trial a competitor ...

81% want 24/7 response times

get your service offering right This is the final of five thoughts dealing with the reasons why some ...

64 million at Amazon

get the range and variety right This is the fourth of five thoughts dealing with the reasons why ...

90% experience a lack of trust

ensure you are trusted This is the third of five thoughts dealing with the reasons why some e-commerce ...

70% want to shop anytime, anyhow

make it as easy as possible This is the second of five thoughts dealing with the reasons why ...

65% want same day delivery

if you are going to do it – do it well This is the first of five thoughts ...

80% of customers attracted to authenticity

focus on the community, not sales This is the last of five thoughts regarding the importance of connecting ...

81% say brand communities have more traffic

embrace conversational commerce This is the fourth of five thoughts regarding the importance of connecting and the power ...

72% use customer collaboration to drive research

embrace customer collaboration This is the third of five thoughts regarding the importance of connecting and the power ...

COMMUNICATION – CONNECTION – COMMUNITY

The Future of Marketing INSIGHT When I discuss the successful practices of large and successful corporations with SMEs, I ...

96% see value in customer collaboration

consider building a community This is the first of five thoughts regarding the importance of connecting and the ...

65% of executives say that social media makes a crisis harder

understand the two sides to social media The banking Royal Commission in Australia has uncovered what appear to ...