build purpose into your brand

66% of consumers are willing to pay more for a purposeThis is the eighth of 10 ‘BEST ...

82% of catholics use contraception

understand the complexity of cultural factors This is the first of 10 ‘BEST OF THOUGHTS’ selected from more ...

embrace the potential of AI to enhance marketing

34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends ...

have just one marketing strategy and one marketing team

32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ...

US$166 billion and counting

understand what a brand is and what branding involves The Professor of Clinical Marketing at NYU, one of ...

64% cite shared values as a purchase driver

demonstrate added value always and especially when you do not want to compete on price Competing on price ...

1,700,000,000 and growing

look beyond the usual There are more than 25,000,000 people living in Australia today, and it is estimated ...

84% of businesses focusing on CX increase revenue

focus on offering an excellent customer experience The experience your customers enjoy (or not) when they interact with ...

70% fail to display a strong call to action

make life easier for users Some 89% of consumers say that they trial a competitor following a poor ...

82% of consumers like reading

have a blog and make it worth reading Some 89% of consumers say that they trial a competitor ...

47% expect 2 seconds or less

drive download times down Some 89% of consumers say that they trial a competitor following a poor online ...

95% don’t trust a degraded design

95% don’t trust a degraded design get the aesthetics right Some 89% of consumers say that they trial a ...