target the ego more than any emotion

65% own more than one ferrari This is the tenth of 20 daily THOUGHTS examining emotions in ...

truly connect with customers

81% of purchase decisions are influenced by friends This is the ninth of 20 daily THOUGHTS examining emotions ...

target love and libido

$19.6 billion each valentine’s day This is the eighth of 20 daily THOUGHTS examining emotions in marketing.I do ...

create and leverage a sense of obligation

2000% increase in sales after free sample This is the seventh of 20 daily THOUGHTS examining emotions in ...

help customers avoid remorse

36% spend money they don’t have on fomo This is the sixth of 20 daily THOUGHTS examining emotions ...

remember – not all decisions are the same

55% of all purchase decisions are unconscious This is the fifth of 20 daily THOUGHTS examining the emotions ...

get the language right

77% of decisions are influenced by language This is the fourth of 20 daily THOUGHTS examining the emotions ...

consider emotions at each stage on the process

24:1 emotion to reason This is the third of 20 daily THOUGHTS examining the emotions in marketing.Neuroscience research ...

remember what drives emotions

90% of decision-making is unconscious This is the second of 20 daily THOUGHTS examining emotions in marketing.Neurological research ...

give priority to emotion

85% of retailers prioritise product information This is the first of 20 daily THOUGHTS examining emotions in marketing.A ...

Offer a customer experience that customers crave

50% of B2B marketers fail to adequately address the customer experience This is the last of 20 daily ...

address privacy as a priority

33 million D&B corporate contact data shared on the net This is the nineteenth of 20 daily ‘thoughts’ ...