consider podcasts as the new blogging

40% of consumers listen to podcasts This is the seventh of 10 ‘BEST OF THOUGHTS’ from the more ...

build an experience rather than a shop

52% of millennials visit something new This is the sixth of 10 ‘BEST OF THOUGHTS’ from the more than 200 ...

64% cite shared values as a purchase driver

demonstrate added value always and especially when you do not want to compete on price This is the ...

0 – 100 kilometres in 2.5 seconds

reduce price competition by eliminating comparisonsThis is the fourth of 10 ‘BEST OF THOUGHTS’ from the more ...

A$200 billion and climbing

define your brand with your customer This is the third of 10 ‘BEST OF THOUGHTS’ from the more than 200 THOUGHTS published ...

US$166 billion and counting

understand what a brand is and what branding involvesThis is the second of 10 ‘BEST OF THOUGHTS’ ...

82% of catholics use contraception

understand the complexity of cultural factors This is the first of 10 ‘BEST OF THOUGHTS’ selected from more ...

help reduce insecurity

16% of purchasers want to feel special This is the fifteenth of 20 daily THOUGHTS examining emotions in marketing. A recent ...

help reduce confusion

20% of customers respond to validation This is the fourteenth of 20 daily THOUGHTS examining emotions in marketing.There ...

help reduce the anxiety of shopping

17% cite decision anxiety This is the thirteenth of 20 daily THOUGHTS examining emotions in marketing.‘Decision anxiety’ is ...

help people identify and connect

193,000 members and climbing This is the twelfth of 20 daily THOUGHTS examining emotions in marketing. Manchester United has won some ...

help those who want to become leaders

12% actively seek to be first and feel superior This is the eleventh of 20 daily THOUGHTS examining ...