61% find it difficult to switch channels

make it as easy as possible to buy This is the third of five articles addressing strategies – ...

5 billion mobile devices and rising

consider business model innovation This is the second of five articles addressing strategies – other than discounting – ...

60% more profitable focusing on customers

respond to customers not competitors This is the first of five articles addressing strategies – other than discounting ...

3.7 million image-conscious Australians

target image conscious consumers This is the fourth of 5 thoughts addressing social trends in Australia. To avoid ...

84% describe CSR as very important

be sincere and understated about CSR This is the fourth of 5 thoughts addressing social trends in Australia. ...

18% increase in VR/AR sales

keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in ...

81% choose experiences over goods

determine how you can capitalise on the experience trend This is the second of 5 thoughts addressing social ...

63% agree that religion does more harm than good

question long standing social assumptions This is the first of 5 thoughts addressing social trends in Australia. To ...

65% of SMEs consider social media advertising to be effective

implement strategies to track the effectiveness of social media This is the last of five thoughts addressing tends ...

50% say big data has fundamentally changed business

understand and embrace big data This is the fourth of five thoughts addressing tends in marketing that all ...

86% using content marketing

devote resources to content marketing – once you have a strategy This is the third of five thoughts ...

60% of consumers with access to the technology use voice search

incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing ...