consider podcasts as the new blogging
40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in ...
leverage the power of influencer marketing
48% of marketers plan to increase their influencer budget This is the eight of 20 daily ‘thoughts’ examining ...
build purpose into your brand
66% of consumers are willing to pay more for a purpose This is the seventh of 20 daily ...
build an experience rather than a shop
52% of millennials visit something new This is the sixth of 20 daily ‘thoughts’ examining the trends in ...
consider the opportunities in the sharing economy
$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ ...
consider podcasts as the new blogging
40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in ...
tailor marketing to the journey of your customers
53% of businesses use customer personas This is the third of 20 daily ‘thoughts’ examining the trends in ...
have just one marketing strategy and one marketing team
32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ...
educate your market cost effectively
20% of executives view content as the most important marketing initiative This is the first of 20 daily ...
5 billion mobile devices and rising
consider business model innovation This is the second of five articles addressing strategies – other than discounting – ...
18% increase in VR/AR sales
keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in ...
81% choose experiences over goods
determine how you can capitalise on the experience trend This is the second of 5 thoughts addressing social ...