leverage the power of influencer marketing

48% of marketers plan to increase their influencer budget This is the eight of 20 daily ‘thoughts’ examining ...

build purpose into your brand

66% of consumers are willing to pay more for a purpose This is the seventh of 20 daily ...

build an experience rather than a shop

52% of millennials visit something new This is the sixth of 20 daily ‘thoughts’ examining the trends in ...

consider the opportunities in the sharing economy

$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ ...

consider podcasts as the new blogging

40% of consumers listen to podcasts This is the ninth of 20 daily ‘thoughts’ examining the trends in ...

tailor marketing to the journey of your customers

53% of businesses use customer personas This is the third of 20 daily ‘thoughts’ examining the trends in ...

have just one marketing strategy and one marketing team

32% of businesses are trying to integrate digital and traditional marketing This is the second of 20 daily ...

educate your market cost effectively

20% of executives view content as the most important marketing initiative This is the first of 20 daily ...

5 billion mobile devices and rising

consider business model innovation This is the second of five articles addressing strategies – other than discounting – ...

18% increase in VR/AR sales

keep a close eye on emerging technologies This is the third of 5 thoughts addressing social trends in ...

81% choose experiences over goods

determine how you can capitalise on the experience trend This is the second of 5 thoughts addressing social ...

50% say big data has fundamentally changed business

understand and embrace big data This is the fourth of five thoughts addressing tends in marketing that all ...