Identify one big opportunity and go for it
460,000 businesses closed in the first quarter of 2020 The economic downturn in China resulting from the Coronavirus ...
Offer a customer experience that customers crave
50% of B2B marketers fail to adequately address the customer experience This is the last of 20 daily ...
address privacy as a priority
33 million D&B corporate contact data shared on the net This is the nineteenth of 20 daily ‘thoughts’ ...
drive personalisation in B2B marketing
54% use one to one communication in B2B This is the eighteenth of 20 daily ‘thoughts’ examining the ...
look beyond digital advertising
100 million using ad-blockers by 2020 This is the seventeenth of 20 daily ‘thoughts’ examining the trends in ...
use interactivity to drive effective communication
27% embrace interactive email This is the sixteenth of 20 daily ‘thoughts’ examining the trends in marketing in ...
for b2b marketing, focus on LinkedIn
95% say LinkedIn is the best platform for b2b This is the fifteenth of 20 daily ‘thoughts’ examining ...
embrace personal tracking and personalisation
85% understand and accept personal tracking This is the fourteenth of 20 daily ‘thoughts’ examining the trends in ...
embrace the potential of AI to enhance marketing
34% of businesses absolutely unprepared for AI This is the thirteenth of 20 daily ‘thoughts’ examining the trends ...
be what you say you are
86% of consumers say that authenticity matters when buying a new brand This is the twelfth of 20 ...
embrace the potential of augmented reality
1000 Apps in September 2017 alone This is the eleventh of 20 daily ‘thoughts’ examining the trends in ...
consider the opportunities in the sharing economy
$31 billion – the value of Air BNB in 2017 This is the tenth of 20 daily ‘thoughts’ ...