Address the unconscious mind
4 key drivers of unconscious behaviour Did you know that one of the main reasons human beings tend ...
Leverage instinct – automatic ‘thinking’
90% of decisions are emotional If you believe that human decision making is largely rational, you are living ...
Behaviour management – understand the brain
2 types of decision-making impact on purchases In his book, Thinking Fast and Slow, Nobel prize-winning psychologist Daniel ...
Make decision making easier – categorise
400 delivers more choice than 600 Choices involved decisions and decisions create uncertainty. When there is uncertainty, human ...
Make decision making easier – set a deadline
4 reasons consumers procrastinate The literature suggests that there are four common reasons why consumers procrastinate before taking ...
Make decision making easier – make it concrete
US$185 billion market capitalisation for Tesla It is most instructive to consider the extraordinary growth and success of ...
Behaviour management – decision making
60,000 choices - overwhelming An average supermarket has 60,000 products or SKUs (stock keeping units). Larger supermarkets have ...
Behaviour change 3 – give people control
20% reduction through home displays A study by Energy Economics reported in 2018 found that providing domestic electricity ...
Behaviour change 2 – think short term
30% in 30 seconds I now famous Stanford University research completed between 1965 and 1969, children were asked ...
Behaviour change 1 – stop threatening
20% increase alcohol consumption during COVID 19 An ANU study found that 20% of adult Australians drank more ...
Behaviour management – think differently
1997 – 2002 flashback In the seventh blog in this series, I wrote about the power of social ...
leverage bias 3 – create an authority
54% of consumers use social media for product research It is common knowledge that consumers are increasingly turning ...