consider emotions at each stage on the process

24:1 emotion to reason This is the third of 20 daily THOUGHTS examining the emotions in marketing.Neuroscience research ...

remember what drives emotions

90% of decision-making is unconscious This is the second of 20 daily THOUGHTS examining emotions in marketing.Neurological research ...

give priority to emotion

85% of retailers prioritise product information This is the first of 20 daily THOUGHTS examining emotions in marketing.A ...

35% of consumers are aspirational

understand the complexity of psychological factors Why do people buy what they buy? Why do they buy in ...

45% of people more likely to buy android if in IT

45% of people more likely to buy android if in IT   understand the complexity of personal factors Why do ...

33% of people more likely to change in response to social factors

understand the complexity of social factors Why do people buy what they buy? Why do they buy in ...

82% of catholics use contraception

understand the complexity of cultural factors Why do people buy what they buy? Why do they buy in ...

710,000 people fed each and every month

understand the needs that influence consumer behaviour Why do people buy what they buy? Why do they buy ...

$160 to $182 in 15 days

use bundling or unbundling to change the nature of a product Competing on price has long been a ...

64% cite shared values as a purchase driver

demonstrate added value always and especially when you do not want to compete on price Competing on price ...

80% from 20% – all too often the case

target the optimal market and ideally a less price sensitive market Competing on price has long been a ...

0 – 100 Kilometres in 2.5 seconds

reduce price competition by eliminating comparisons Competing on price has long been a characteristic of commodity marketing and ...