help reduce insecurity

16% of purchasers want to feel special This is the fifteenth of 20 daily THOUGHTS examining emotions in marketing. A recent ...

help reduce confusion

20% of customers respond to validation This is the fourteenth of 20 daily THOUGHTS examining emotions in marketing.There ...

help reduce the anxiety of shopping

17% cite decision anxiety This is the thirteenth of 20 daily THOUGHTS examining emotions in marketing.‘Decision anxiety’ is ...

help people identify and connect

193,000 members and climbing This is the twelfth of 20 daily THOUGHTS examining emotions in marketing. Manchester United has won some ...

help those who want to become leaders

12% actively seek to be first and feel superior This is the eleventh of 20 daily THOUGHTS examining ...

target the ego more than any emotion

65% own more than one ferrari This is the tenth of 20 daily THOUGHTS examining emotions in ...

truly connect with customers

81% of purchase decisions are influenced by friends This is the ninth of 20 daily THOUGHTS examining emotions ...

target love and libido

$19.6 billion each valentine’s day This is the eighth of 20 daily THOUGHTS examining emotions in marketing.I do ...

create and leverage a sense of obligation

2000% increase in sales after free sample This is the seventh of 20 daily THOUGHTS examining emotions in ...

help customers avoid remorse

36% spend money they don’t have on fomo This is the sixth of 20 daily THOUGHTS examining emotions ...

remember – not all decisions are the same

55% of all purchase decisions are unconscious This is the fifth of 20 daily THOUGHTS examining the emotions ...

get the language right

77% of decisions are influenced by language This is the fourth of 20 daily THOUGHTS examining the emotions ...