35% of consumers are aspirational

understand the complexity of psychological factors Why do people buy what they buy? Why do they buy in ...

45% of people more likely to buy android if in IT

45% of people more likely to buy android if in IT   understand the complexity of personal factors Why do ...

33% of people more likely to change in response to social factors

understand the complexity of social factors Why do people buy what they buy? Why do they buy in ...

82% of catholics use contraception

understand the complexity of cultural factors Why do people buy what they buy? Why do they buy in ...

710,000 people fed each and every month

understand the needs that influence consumer behaviour Why do people buy what they buy? Why do they buy ...

$160 to $182 in 15 days

use bundling or unbundling to change the nature of a product Competing on price has long been a ...

64% cite shared values as a purchase driver

demonstrate added value always and especially when you do not want to compete on price Competing on price ...

80% from 20% – all too often the case

target the optimal market and ideally a less price sensitive market Competing on price has long been a ...

0 – 100 Kilometres in 2.5 seconds

reduce price competition by eliminating comparisons Competing on price has long been a characteristic of commodity marketing and ...

50% of deals fail because the value is not demonstrated

50% of deals fail because the value is not demonstrated   avoid generalities and demonstrate value Competing on price has ...

70% place credibility in peer reviews

place a high priority on peer reviews Advertising can drive traffic, but it cannot deliver a sale, and ...

83% trust referral advertising

consider referral advertising Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot ...