61% find it difficult to switch channels

make it as easy as possible to buy This is the third of five articles addressing strategies – ...

60% more profitable focusing on customers

respond to customers not competitors This is the first of five articles addressing strategies – other than discounting ...

3.7 million image-conscious Australians

target image conscious consumers This is the fourth of 5 thoughts addressing social trends in Australia. To avoid ...

90% of advertisers adopting DMP

understand and leverage data Advertising has changed significantly over the last 10 years and will continue to do ...

90% of advertisers concerned about accountability

demand greater accountability Advertising has changed significantly over the last 10 years and will continue to do so ...

80% of process automated

understand the changing face of advertising Advertising has changed significantly over the last 10 years and will continue ...

THE DEATH OF ADVERTISING

INSIGHT The insight this time is mine. I worked in advertising from 1989 to 2013 – arguably the ...

30% now block advertising

find alternatives to advertising Advertising has changed significantly over the last 10 years and will continue to do ...

$244 billion on sustainable packaging

package before promoting For many years the words ‘marketing’ and ‘advertising’ have been seen as virtually interchangeable. This ...

77% say branding critical to growth

add value before you advertise For many years the words ‘marketing’ and ‘advertising’ have been seen as virtually ...

$39 sells more than $34

put the pricing strategy ahead of advertising For many years the words ‘marketing’ and ‘advertising’ have been seen ...

MARKETING IS ABOUT BEHAVIOUR

MARKETING DEFINITIONS Google defines marketing as, ‘the action or business of promoting and selling products or services, including ...