THINK RATIONALLY

3 way of thinking – drawing on Robinson, de Bono and Godin. Human beings, including business people, are ...

EXCHANGE YOUR 2000 CONNECTIONS FOR 20 RELATIONSHIOPS

3 strengths of LINKED IN and 3 tips for leveraging it The fact is no amount of LINKED ...

HOW DO YOU CAPITALISE ON THE UNACHIEVABLE?

3 needs and 3 opportunities As Hugh Mackay notes in his book, WHAT MAKES US TICK, the need ...

HOW DO YOU LEVERAGE THE NEED TO BELONG?

3 products, 3 services and 3 opportunities We all need to belong. Belonging is a basic human need ...

SEROTONIN – IT IS CRITICAL

There are 5 main chemicals in the human body that act as neurological transmitter. They are: Dopamine – ...

HOW IMPORTANT IS IT TO KISS?

FROM THE NEWS – OBSERVATION 1 History would suggest that it is very important to kiss. The great ...

MAKING BEHAVIOUR ADDICTIVE

I have said before that business culture is everything. There is so much talk these days about ...

KEYS TO PROFITABLE RELATIONSHIPS – INSIGHT 3

SEROTONIN I marketing manager met with me the other day to find out how he could build his ...

MANAGING CONSUMER BEHAVIOUR – TIP 20

The power of NORMS Research in the United States has demonstrated that in the hotel environment, if you ...

MANAGING CONSUMER BEHAVIOUR – TIP 19

The power of OTHERS There are three factors that impact on decision making as it related to purchase ...

MANAGING CONSUMER BEHAVIOUR – TIP 18

The power of DECEPTION A study at Yale University gave rise to some very interesting findings with regard ...

MANAGING CONSUMER BEHAVIOUR – TIP – 17

The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is ...