Proritise EQ over IQ

70% of the time average IQ trumps high IQ There is a commonly held view that IQ, or ...

Find that essential empathy

90% of employees view empathy as important ‘Researchers generally define empathy as the ability to sense other people’s ...

To communicate – look beyond words

55% of the impact of face to face contact is facial expressions Before we can begin to enhance ...

Stop missing out on referrals

84 percent of B2B decision makers start the buying process with a referral Businesses that rely on advertising ...

Sack every sales person lacking persistence

8 – 18 cold calls before reaching a prospect It is one thing to make a cold call, ...

After 30 seconds it can be too late

30 seconds to form a first impression Personal engagement with a prospect, or anyone for that matter, is ...

Avoid joining the growing list of retail failures

78% of customers say poor customer service makes them lose trust in a brand Personal engagement of often ...

Engage personally or burn cash

98% of top salespeople report that say relationships are the most important driver new business There is arguable ...

It is know-who not know-how that drives business

47% say reputation – 27% say relationship There is an erroneous belief held by many in professional services ...

Texting might be costing you a fortune

78% of millennials would rather a telephone plan with no calls and unlimited data I struggle to get ...

Look your target in the eye

85% say face to face contact builds stronger and more meaningful relationships In 2020, it is difficult to ...

Focus more resources on lifetime value

300% more for repeat than first-time customers The real limitation of advertising is that it does not fully ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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