Embrace panic buying

76% increase in toilet roll sales One study suggested that toilet roil sales increased by 76% in ...

Stop engaging difficult people

44.4% have experienced customer violence or abuse  Few of us are in a position where we can pick ...

Get over it and speak up

70% say that presentation skills are critical to career success Public speaking is central to effective customer engagement, ...

Be someone others want to engage with

3% of people consider salespeople trustworthy How would you feel about engaging with someone you don’t trust? While ...

The confidence you need is within

85% of women opt out of life activities Anyone who has ever managed a team of people involved ...

Show charisma or get out of marketing

50% innate and 50% learned Some people have a charisma that seems to enable then to connect and ...

Stop speaking like a transported convict

38% of a presenter’s impact is how they say it This paper has already addressed research that shows ...

Looking good really does matter

90% say appearance effects client perceptions  This is a difficult subject for me to write about because I ...

Stop talking and start listening

9% writing, 16% reading, 30% speaking, and 45% listening Have you ever had a conversation where the other ...

Your lack of authenticity is costing you business

63 per cent of customers would buy from an authentic brand It is very difficult to establish a ...

Customer engagement follows staff engagement

15% employee engagement is common and dangerous Most businesses I come across operate on the belief that they ...

Your customer is judging you right now

87% of executives rate reputation damage as more important as any other strategic issue Highlighting the importance of personal ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE