MAXIMISE REFERRAL AND REPEAT PURCHASE RATES. PART 1
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
MAXIMISING MARGINS.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
MAXIMISE CONVERSION RATES – PART 2.
I would argue that marketers devote far too much attention to maximising enquiry rates and far too ...
Create a culture to embrace the opportunities
91% say that business culture is critical Recent research supports previous research highlighting the importance of a strong, ...
Put lifetime value ahead of enquiries
91% see more profit in customer lifetime value A recent US study found that 91% of businesses are ...
Opportunities are getting older
51% of all expenditure involves people over 50 years of age A recent study found that 51% of ...
Rising under-employment is inevitable
30% of labour replaced by AI by 2030 Predictions about the impact of artificial intelligence (AI) on employment ...
The era of customer interactions is ending
85% of customer interactions with no human contact A recent study by an international research company , predicts that ...
Automate your marketing
91% say automation is “very important” to online marketing There is no doubt in my mind that few ...
Let the customer decide how they want to buy
90% higher customer retention rates from omnichannel marketing Perhaps the dumbest thing I see marketers do is ...
Avoid guesswork – track and analyse everything
8/13 - AVOID GUESSWORK – ANALYSE AND TRACK EVERYTHING100+ platform options I am often accused of being ...
Tap into new habits
21 days to recognition and 66 to an automatic response Folk law would have it that it takes ...