85% of new products fail

put product development ahead of advertising For many years the words ‘marketing’ and ‘advertising’ have been seen as ...

77% of consumers in loyalty programmes

use loyalty programmes after you have a brand worth being loyal to US research completed in 2017 found ...

89% of people loyal to shared values

sell your values first and products second Roy Spence, is the author of the best-selling book, ‘It’s Not ...

91% report a positive connection

connect emotionally first and foremost US research found that most people who have a connection to a brand, ...

82% of consumers loyal to a brand

understand and embrace the changes in brand loyalty For some time now, there have been reports suggesting the ...

IS LEW LOOKING AT MYER?

3 reasons Myer is on the way out The Financial Review suggested yesterday that Solomon Lew’s Premier Investments ...

DO DEVELOPERS REALLY UNDERSTAND BRANDING?

3 mistakes and 3 truths The fact is some developers really understand branding but most, including many of ...

DO DEVELOPERS WASTE MONEY ON BRANDING?

3 benefits 3 opportunities and 3 actions I am often asked whether developers should invest in their own ...

SHOULD BUILDERS INVEST MORE IN THEIR BRAND?

3 opportunities and 3 mistakes The answer to the question – should builders invest more in their brand, ...

DO YOU REALLY KNOW WHAT A BRAND IS?

CUTTING THROUGH THE BULLSHIT – 1 The word BRAND has been bandied around for years by advertising agencies ...

TALK IS CHEAP….CREDIBILITY IS NOT

How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled ...

PERSONAL BRANDING – INSIGHT 8

LIVING Effective personal branding involves three critical elements – defining your brand, living your brand and communicating your ...