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Reduce marketing costs by eliminating the competition.
In STRATEGIC MARKETING

Reduce marketing costs by eliminating the competition.

Friday, December 23, 2022

Differentiation. Positioning. Value proposition. Competitive advantage. Sensitivity and flexibility.    CUSTOMER ELIMINATION PHILOSOPHY. On more than one ...

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FIVE STRATEGIES FOR BUILDING A BRAND WITHOUT ADVERTISING. 
In STRATEGIC MARKETING

FIVE STRATEGIES FOR BUILDING A BRAND WITHOUT ADVERTISING. 

Thursday, December 22, 2022

Product. Experience. Values. Relationships. Culture.  BRAND PHILOSOPHYConsistent with my view that great marketing has the ...

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GREAT MARKETERS IN 2022 – UNDERSTAND AND LEVERAGE EMPATHY
In STRATEGIC MARKETING

GREAT MARKETERS IN 2022 – UNDERSTAND AND LEVERAGE EMPATHY

Wednesday, December 21, 2022

Canadian Paul Bloom, perhaps the world's leading researcher and author on ...

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GREAT MARKETERS IN 2022 – UNDERSTAND, AVOID AND LEVERAGE EGO.
In STRATEGIC MARKETING

GREAT MARKETERS IN 2022 – UNDERSTAND, AVOID AND LEVERAGE EGO.

Tuesday, December 20, 2022

Sigmund Freud was one of 20th-century psychology's most interesting and provocative ...

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Don’t rely on supply and demand
In GENERAL MARKETING

Don’t rely on supply and demand

Monday, December 19, 2022

65 gives rise to 45%, and 10 gives rise to ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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