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FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 1

Wednesday, October 20, 2021

High profile venture capitalist Mark Cuban once noted the importance to him ...

THE INVESION MODEL

Wednesday, October 20, 2021

When contemplating an issue, most people focus on the outcome ...

MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.

Wednesday, October 20, 2021

Central to maximising the performance of any business is maximising ...

PARKINSON’S LAW

Wednesday, October 20, 2021

Cyril Northcote Parkinson once noted - "It is a commonplace ...

MAXIMISE REFERRAL AND REPEAT PURCHASE RATES. PART 1

Wednesday, October 20, 2021

Central to maximising the performance of any business is maximising ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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