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YOUR CUSTOMER DEFINES ‘GREAT’ EXPERIENCE – NOT YOU.         

Tuesday, December 12, 2023

If I had a dollar for every client who has ...

INSTEAD OF ADVERTISING DEVELOP A CULT.                  

Tuesday, December 12, 2023

What do Zara, Tesla, Rolls Royce, Krispy Kreme, Costco, Tupperware, ...

WHY YOU NEED NOT RELY ON MARKET RESEARCH.   

Monday, October 30, 2023

I wrote previously about Collective Illusion and how it renders ...

CONTEXT IS EVERYTHING                                   

Monday, October 23, 2023

One-time Australian Prime Minister John Howard – is said to ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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