All Posts By John Carlson

70% fail to convert

increase conversion rates I have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars being spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. This is ...

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97% of salespeople are not good at cold calling

outsource what you are not good at I have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars being spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. This is the fourth. A ...

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40% reduction in cost from customisation

customise everything you canI have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars being spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. This ...

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49% lack the required strategy

document and integrate your strategyI have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars being spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. ...

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10% spend on marketing is non-sense

put objectives ahead of formulas I have never met a marketing manager or business proprietor who did not want to reduce marketing costs or increase the return on the dollars spent. With that in mind, I will start the year with my first 10 THOUGHTS on how to maximise return on investment in marketing expenditure. This ...

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