As an advisor, I work with clients to gather and leverage consumer insights and develop strategies to maximise return on investment.
As a strategist, I work with clients to develop strategies that have broad support and will be fully implemented.
As a director, I bring to the table lateral thinking, strategic insights, a long view and an in-depth understanding of consumer behaviour.
Prioritising understanding the client and market, identifying the problems and opportunities, and engaging management, staff, and consultants, I address:
- Business planning – identifying the pathway to maximising ROI.
- Brand – defining, creating, and communicating a brand.
- Culture – building the team will bring the brand to life.
- Marketing – product, pricing, communication, and distribution.
- Communication – traditional, non-traditional, and digital.
- Business development – systematic B2B business generation.
Thirty years working with clients across Australia has taught me that facilitating strategies that can and will be fully implemented requires prioritising:
- Data – enabling more reliable and profitable decisions than intuition.
- Intellect – the objective, critical, and lateral interrogation of data.
- Innovation – generating fresh ideas that will drive performance.
- Perspective – integrating immediate needs and long-term opportunities.
- Ethics – developing and living values that exceed stakeholder expectations.
- Engagement – ensuring that management, staff, and consultants are onboard.
- Delivery – on time, to budget and to specification.
My academic background is in psychology, education, and business. I sit on several boards, including commercial and not-for-profit. I am passionate about sharing my knowledge– leveraging my skills as a writer and speaker.
To facilitate budgeting and ensure value, I prefer to be engaged on a fixed fee basis.
Without exception, I say it as I see it, and most importantly, I am always up for a pot of tea and a chat.