question everything


D. John Carlson is strategic and provocative.

John has worked with organisations, large and small, government and non-government, private and public, profit and not for profit, across Australia for over 25 years, developing and implementing a well-researched strategy.

Well known for his critical, objective and lateral thinking – testing of assumptions, questioning of traditional logic and intuition – John is well known as both writer and public speaker.

John is on the board of a number of businesses

John has an academic background in psychology, education, and business.

His passions include the behavioural sciences. John is well regarded for his expertise in consumer behaviour, behavioural economics and behaviour management.

John’s ethos is simple – maximising returns is better served by ethical marketing that is guided by objective, critical and lateral thinking.


John’s primary expertise is in:

    • branding
    • marketing
    • communication
    • writing

John works with a clients he believes in to develop branding strategies, and to direct the implementation of those strategies.

In collaboration with clients, John undertakes market research, completes marketing audits and develops marketing strategies.

John also works with clients to develop communication strategies designed to address personal, corporate, and product messaging – including both digital and traditional media.

Increasingly John is engaged in his strategic writing and content creation skills.