question everything

John Carlson is well known for debunking myths, testing assumptions, questioning intuition and distinguishing fact from fiction – delivering the benefits of objective, critical at lateral thinking to maximise return on investment.

He has been working in, and with, organisations around Australia for over 25 years. In an industry renowned for instability, John has demonstrated an enviable capacity for longevity.

John’s industry experience is complemented by an academic background in psychology, education, and business. This perfect blend of knowledge and experience is enhanced by a finely honed sense of social justice, which fuels John’s commitment to help individuals, organisations, and communities to realise their potential. This commitment is reflected in directorships of a number of organisations and not for profits including:

  • Picasso Capital Management
  • Linc Capital
  • Calico Global
  • Foodbank
  • Community Vision

A prolific writer, John publishes regular blogs … sometimes controversial, often challenging, and always topical. John questions conventional wisdom, debunks marketing myths, and offers valuable insights into all aspects of marketing, communication, and consumer behaviour.

John’s passion for educating and entertaining is demonstrated in his frequent speaking engagements. As a keynote speaker, he draws on his wealth of knowledge and extensive practical experience to deliver entertaining, engaging, and informative discourse.