pay more attention to the execution of your brand identity This is the eighth in a series of ten thoughts on the visual aspects of marketing. The primary focus for the balance of this series will be brand identity – corporate identity – logos – or whatever you want to call them. I hate all […]

pay more attention to the execution of your brand identity This is the eighth in a series of ten thoughts on the visual aspects of marketing. The primary focus for the balance of this series will be brand identity – corporate identity – logos – or whatever you want to call them. I hate all of this jargon, especially when it implies some non-existent science or logic. The development of a website is getting cheaper and cheaper. There are more poorly written and poorly designed websites appearing on the net every day. But what is the effect of a poorly designed website, or a website that reflects a less than optimal representation of a business’s brand image? Well, a study reported by Mary Stribley in the United States found that 94% of ‘site rejection’ is driven by the design of the site, and only 6% is driven by the content…