focus on success drivers in B2B marketing A recent study looked at the factors that had driven more successful content marketing in the B2B environment. The 10 most significant factors were: Higher quality content – 85% Strategy development – 72% Higher priority – 53% More time allocated – 53% Better targeting – 50% Organisational changes […]

focus on success drivers in B2B marketing A recent study looked at the factors that had driven more successful content marketing in the B2B environment. The 10 most significant factors were: Higher quality content – 85% Strategy development – 72% Higher priority – 53% More time allocated – 53% Better targeting – 50% Organisational changes – 43% Better tracking/measurement – 42% Automation – 28% More money – 25% Education/training – 23% This same study looked at the factors associated with a lack of success. These included: Insufficient time – 52% Creation challenges – 49% Poor strategy – 49% Poor management/HR – 38% Inadequate budget – 37% Too low a priority – 34% Poor measurement – 32% Poor use of technology – 24% Poor education/training – 22% Inadequate targeting – 20% Above all else, content is NOT king. Quality content might, however, be king. When developing and implementing your content marketing…