consider referral advertising Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion is reliant upon a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the functioning of a strategic referral programme. Despite […]

consider referral advertising Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion is reliant upon a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the functioning of a strategic referral programme. Despite this, only 10% of businesses report having a referral programme in place. Those that do have been found to be three times more likely to achieve their objectives. This is the fourth of 5 thoughts addressing referral generation. Referral advertising is advertising featuring a referral or referrals from existing customers. Such referrals might be published in display advertising, on brochures, on a website, or on social media. Research completed in 2018 found that 83% of Generation Z consumers trust, and are inclined to respond positively to, referral advertising. Another study found that some 28% of…