place a higher priority on referral Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic referral […]

place a higher priority on referral Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic referral programme. Despite this, only 10% of businesses report having a referral programme in place. Those that do have been found to be three times more likely to achieve their objectives. This is the first of 5 thoughts addressing referral generation. A study in 2017 found that 83% of consumers are prepared to recommend a business or brand to a friend after a good experience. Another study found that 55% of consumers surveyed. Had made social media referrals after a good experience. Further, 92% of respondents in another study reported trusting referrals from friends, while another…