ensure your site is right on all devices Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the first of five thoughts […]

ensure your site is right on all devices Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the first of five thoughts touching on this complex issue. Research completed in the United States in 2017 found that 82% of consumers ‘multi-screen’ or use more than one screen at a time. Among other things, this highlights the need for a website to work well on all platforms, particularly mobile devices. Other studies in the United States have found that: 85% of users expect the mobile experience to be as good as the desktop experience 52% of users say that a bad mobile experience makes engagement less likely 48% of users are often frustrated with mobile experiences Providing some…