82% of b2b marketers use content automation

embrace the power of content automation B2B content marketing can be a time-consuming process. Don’t I know it! Unfortunately, there are few simple solutions in terms of the quality of the content and the development of the strategy. Both require time and thought. There are, however, an increasing number of tools that can save time […]

embrace the power of content automation B2B content marketing can be a time-consuming process. Don’t I know it! Unfortunately, there are few simple solutions in terms of the quality of the content and the development of the strategy. Both require time and thought. There are, however, an increasing number of tools that can save time and money in the implementation of the strategy. Many of these tools provide key statistics and are very helpful in tracking the effectiveness of the strategies being implemented Recent research in the United States suggests that an increasing number of B2B marketers are using these tools. The rates of automation were found to be as follows: None – 18% Basic – 28% Moderate – 18% Intermediate – 23% Good – 34% High – 2% While very few businesses were found to be highly automated, more than 50% had achieved at least a moderate level of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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