get your service offering right This is the final of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other less […]

get your service offering right This is the final of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other less significant issues. But why one online shop and not another? It might be surprising to some that research has found that 81% of online shoppers believe online retail sites should offer 24/7 response times. Consumers want information when they want it and they want to be able to lodge complaints when they want to. Once again, this speaks to convenience. Convenience is a primary reason for shopping online and 24/7 response to information requests and complaints feeds into convenience. Also feeding into convenience is access to information in general. Studies suggest that: 59% of online…