develop strategies that addresses both healthcare and service This is the third of five thoughts addressing marketing in the health and medical sector. Research suggests that this is now the largest sector in the Australian economy. That said, it is a sector under pressure economically and it is not at all well regarded in terms […]

develop strategies that addresses both healthcare and service This is the third of five thoughts addressing marketing in the health and medical sector. Research suggests that this is now the largest sector in the Australian economy. That said, it is a sector under pressure economically and it is not at all well regarded in terms of the application of 21st century marketing expertise. Research completed in 2017, found that 81% of patients are less than satisfied with their healthcare experience. This is not to say they were unhappy with the standard of care or the outcomes of that care. What they were dissatisfied with was the experience, citing issues such as: The seamless nature of the patient journey, or lack of it Growing concerns about data security and confidentiality High costs and government regulation The challenges created by a dependence on old technology Communication standards and patient engagement Research suggests…