understand the changing face of advertising Advertising has changed significantly over the last 10 years and will continue to do so in the future. While the growth in digital advertising at the expense of offline advertising has been dramatic, the evolution in digital advertising and demise of traditional advertising will intensify over the next 5 […]

understand the changing face of advertising Advertising has changed significantly over the last 10 years and will continue to do so in the future. While the growth in digital advertising at the expense of offline advertising has been dramatic, the evolution in digital advertising and demise of traditional advertising will intensify over the next 5 years. This is the third of five thoughts on the subject of the changing face of advertising. Recent research in the United States predicts that by 2022, 80% of the advertising process will be automated. The remaining 20%, it suggests, will comprise brand value, storytelling, and other more experiential tactics that will always need a human driver. Other studies in the United States found as follows: Advertising technology revenue is set to grow over 300% by 2020 By 2019, 20% of user interactions with smartphones will take place via virtual personal assistants. VR ads, for…