74% experience speech anxiety

adopt simple strategies to reduce speech anxiety A survey of 5.3 million Americans found that 74% suffer from speech anxiety. Most people I know are afraid of speaking in public. Research in Australia has found that that as many as 80% of people, including business people, are afraid of public speaking. Research in the United […]

adopt simple strategies to reduce speech anxiety A survey of 5.3 million Americans found that 74% suffer from speech anxiety. Most people I know are afraid of speaking in public. Research in Australia has found that that as many as 80% of people, including business people, are afraid of public speaking. Research in the United States and Australia has found that many fear public speaking more than blindness or death. This is an inconvenient truth when more than 70% of business people consider effective presentation and public speaking skills to be critical to business success. So how can anxiety be minimised? A level of anxiety before a performance is healthy, a point noted by many performers. Anxiety does, however, need to be managed. When presenting or making a speech, anxiety can be managed by adhering to the following guidelines: Make sure you have something to say Keep your points to…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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