place a high priority on peer reviews Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic […]

place a high priority on peer reviews Advertising can drive traffic, but it cannot deliver a sale, and it most certainly cannot deliver a referral. Conversion depends on a range of factors including the product, the price, and the service. It is driven by the level of customer satisfaction and the existence of a strategic referral programme. Despite this, only 10% of businesses report having a referral programme in place. Those that do have been found to be three times more likely to achieve their objectives. This is the last of 5 thoughts addressing referral generation. The truth is, we all listen to what others say. In a purchase environment, we tend to listen more closely than we might otherwise. In the online environment, reviews are becoming increasingly popular and important. Research suggests that reviews are considered in up to 80% of significant purchases. The fact is, however, that all…