consider carefully your affiliate marketing budget and programme This is the fourth of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. Some 68% of vendors in Australia engaged in affiliate marketing set […]

consider carefully your affiliate marketing budget and programme This is the fourth of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. Some 68% of vendors in Australia engaged in affiliate marketing set no cap on their monthly expenditure. A 2017 survey found the following regarding the monthly expenditure on affiliate marketing for businesses investing in this area: $1,000 – $5,000 – 35% $5000 – $10,000 – 15% $10,000 – $25,000 – 21% $25,000 – $100,000 – 17% $100,000 + – 11% That is right, there are a significant number of businesses in Australia spending $100,000 or more each and every month on affiliate marketing. But what types of affiliate programmes are these businesses using? Research suggests as follows: Content sites and blogs – 82% Social affiliates –…