if you are going to do it – do it well This is the first of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the […]

if you are going to do it – do it well This is the first of five thoughts dealing with the reasons why some e-commerce sites are more successful than others. Research suggests that consumers shop online because of range, convenience, capacity to compare prices, and the price itself (yes, price is not in the top three attractions), among other less significant issues. But why one online shop and not another? Australian research completed in 2017, suggests that: 65% of purchasers want same day delivery 48% of purchasers want same or next day delivery 33% of online shoppers abandon a cart due to delivery times This and other studies from around the world have found that there is no bigger cause of cart abandonment than delivery time. This is closely followed by delivery costs. Depending on the survey, convenience ranks as the most or second most important reason for shopping…