63% agree that religion does more harm than good

question long standing social assumptions This is the first of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of. An Australian survey in 2018 found that 63% of adult […]

question long standing social assumptions This is the first of 5 thoughts addressing social trends in Australia. To avoid repetition, I have avoided trends associated with social media, content marketing, and digital marketing to focus on interesting trends that many may not be aware of. An Australian survey in 2018 found that 63% of adult Australians agree that religion does more harm than good. Even taking into account the difference between religion and a belief in God, and the impact of the recent Royal Commission into sexual abuse, this finding is interesting – particularly given how often we hear politicians and others describe Australia as a ‘Christian country’. Interestingly, the 2016 census found that 52.1% of Australians ‘identify’ as Christian. This would suggest that while Australia is not ‘Christian country’ it is more Christian than anything else – at least in terms of ‘identification’. Saying one identifies with Christianity does…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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