adopt strategies that make affiliate marketing work for you This is the last of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. In Australia in 2017, 61% of advertisers or vendors surveyed […]

adopt strategies that make affiliate marketing work for you This is the last of five thoughts addressing the opportunity presented by affiliate marketing in Australia and around the world. Research suggests that affiliate marketing is a growing opportunity for brands, bloggers, and publishers in general. In Australia in 2017, 61% of advertisers or vendors surveyed rated affiliate marketing at 7 out of 10 in terms of its value as a marketing channel compared with other channels. Ratings in terms of return on investment were reported as follows: 1 – 3 – 5% 4- 6 – 33% 7 – 10 – 61% Some 70% of advertisers or vendors reported offering exclusive promotions via affiliate partners, rating satisfaction with channels as follows Content sites and blogs – 6.88 Social affiliates – 6.8 Reward sites and programmes – 6.66 Comparison shopping – 6.29 Voucher deals and websites – 6.26 Email affiliates – 6…