47% expect 2 seconds or less

drive download times down

Some 89% of consumers say that they trial a competitor following a poor online experience. Some 95% of users of online devices say that a good user experience is important. But, what are the characteristics of a good user experience? This is the third of five thoughts touching on this complex issue.

Research completed in 2017 found that, on average, consumers expect a website to download in 2 seconds or less.

Another study found that every one-second delay in the download of a site reduces customer satisfaction and lowers the chances of a return visit.

Yet another study found that:

  • 39% of consumers spend less time on a website if it downloads slowly
  • 40% of consumers surveyed reported slow download times
  • $2.6 billion is lost in the United States each year as a result of slow download times
  • Reducing download times to 2 seconds from an average of 8 can boost conversions by 74%

All of these findings highlight the importance of website download time and the impact download times have on customer engagement.

Download times are of critical importance to consumers. Unfortunately, they are rarely given the attention they deserve.

In 2018 – drive download times down

Every year – put the facts ahead of intuition and guesswork.

Sources of core statistics – Amaze Digital, Monster Post, Impact, SAGipi, UX Planet, WebUX, Red Web Design

READ MORE – www.djohncarlsonesq.com 

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TALK TO ME johnc@lincintegrated.com

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