40-word per slide on average

keep it as simple as humanly possible This is the fourth of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not genetic. […]

keep it as simple as humanly possible This is the fourth of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not genetic. Great speakers develop as the result of the right attitude and outlook, skills training, and practice. Test yourself. Try reading 40 words on a screen some 30 feet away while concentrating on what a speaker is saying about those words and related issues. You will find that you just cannot do it. Not many people can, and yet – research in the United States found that presentation slides contain an average of 40 words. The ideal slide has no words, just an image. If words are necessary, they should be limited to a maximum of…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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