30 million presentations daily

avoid making power point the focal point

This is the third of five thoughts addressing the topic of presentations and public speaking. For many in business, and other sectors, this is a critical subject, and one that does not receive enough attention. Contrary to popular belief, becoming a great presenter or speaker is not genetic. Great speakers develop as the result of the right attitude and outlook, skills training, and practice.

It is estimated that 30 million PowerPoint presentations are made each day. Some 6 million teachers use PowerPoint regularly and there are some 500 million PowerPoint users worldwide. And this is only one (albeit the biggest seller) presentation software option. The others include Prezi, which is growing in popularity.

If there are 30 million PowerPoint presentations daily, I estimate that there are 29 million plus groups of people struggling to stay awake each day as they endure ‘death by PowerPoint’. I am sure every reader has experienced this phenomenon.

The fact is, PowerPoint is a fantastic tool, as is Prezi, but it is just that – a ‘tool’ and should never be the central focus of a presentation. It is, at best, an aid designed to enhance the verbal presentation, and must always be secondary to the verbal presentation.

So, what does a great PowerPoint presentation look like? Guy Kawasaki, is an outstanding presenter with many TED talks and GOOGLE presentations to his credit. Kawasaki suggests that all presentations should follow the ‘10 – 20 – 30’ rule:

  • Maximum of 10 slides
  • Maximum of 20 minutes
  • Minimum of 30-point type

Limiting your presentation to 10 slides is not essential, but keeping the number low makes for a much better presentation.

Limiting your presentation to 20 minutes is not essential but keeping it as short as possible makes for a better presentation

Keeping the font size above 30-point is absolutely essential. This serves two purposes. First, it is easy for the audience to read. Second, it means that the number of words is restricted – making the content easy to read without taking attention away from the speaker.

The focal point of your presentation must be you, not a page on a wall!!

In 2018 – avoid making PowerPoint the focal point

Source of core statistics – Custom Show, Info Graphic, Forbes, Presentation Training Institute, Corporate Communication Experts, Brandon Gaille, Magnetic Speaking, Statistic Brain, The Better Presenter and Guy Kawasaki

READ MORE – www.djohncarlsonesq.com 

D. John Carlson – Adviser and Speaker – 0402 273 350 or johnc@lincintegrated.com .

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