10 – 20 – 30

don’t bore your audience to death This is the second of five thoughts dealing with professional presentations and public speaking. An Australian survey found that 70% of executives believe that good presentation skills are critical to professional advancement. Despite the widely acknowledged importance of presentation skills, this slightly arrogant but award-winning speaker finds that most […]

don’t bore your audience to death This is the second of five thoughts dealing with professional presentations and public speaking. An Australian survey found that 70% of executives believe that good presentation skills are critical to professional advancement. Despite the widely acknowledged importance of presentation skills, this slightly arrogant but award-winning speaker finds that most executives present badly. Renowned speakers such as Guy Kawasaki, of Apple and TED fame, talk a lot about the ‘10 – 20 – 30 rule’ of presentation. This refers to the use of PowerPoint or similar and highlights the importance of using such media with restraint. We have all been bored, if not to death then certainly to tears, by PowerPoint presentations. This is in part due to the presentation and in part due to the manner in which the speaker uses the PowerPoint. 10 refers to the proposition that a presentation should not have…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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